Is Apple Too Anti-Social for Media

When it comes to social media, the keyword is: SIMPLICITY. No one wants to spend an entire day’s work searching for your company or its products, let alone your Twitter and Facebook pages. Have you ever heard the saying, “less is better”? Well, in this case “simple is better”. When Apple launched its first Macintosh in 1984, Steve Jobs, Steve Wozniak, and Ronald Wayne had no idea that the company would gross $8.16 billion dollars a year in revenue. You may be wondering how in the world can one company dominate the world of computers and technology. With the launch of iTunes in 2001, it has allowed the world of music and video to be seen in a whole new light.

iTunes is a digital media player application that is used to play and organize digital music and video files. It is also an interface to manage the contents on Apple’s iPhone, iPad, and iPod. With its 14,669,119 fans on Facebook, over 900,000 followers on twitter, and its blog that is updated 2-3 times a month, keeping consumers engaged in every effort to improve their product and deliver more content.

In its effort to market, Apple really doesn’t need to because it has already established credibility with its clients and consumers. There are an estimated 5o million iPhone users in the world, so you can imagine how many have downloaded and are actively using the iTunes application. Apple makes every effort to integrate social media not only in their marketing efforts, but in their sale projections as well. If you were to visit the Facebook it has at least 2-3 posts daily with music, TV, and movie updates and release information. Needless to say iTunes has done a phenomenal job with its marketing efforts. It not only gives updates about music releases (which is what I normally pay attention to), but also short reviews about the artist or project up for release. For more information on the when, where, and how visit http://www.apple.com/itunes/ping/. As Apple continues to create new and innovative products and applications, I hope we all can keep up.

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How Digital Marketing Impact Non-Profit Organizations

When it comes to non-profit organizations, most people will only utilize one or two marketing tools. If your desire is to grow your organization on a local, national, or even global level, it will require more than just a website with just enough information to get sponsors. With the advancement of technology and the expansion of resources, most non-profits are able to develop websites with gadgets where they can be accessed anywhere and on any device. Whether it is to reach a target audience, various sponsors, or for education purposes, digital marketing plays a vital role in non-profits. According to Evan Lazarus, CEO of LazBro, Inc., a full service digital marketing agency in Los Angeles, CA suggests that non-profits:

• Don’t skimp on your website
• Keep talking
• Be innovative
• Advertise your non-profit 501c3
• Learn about your 501c3 audience

All of these points are very helpful when it comes to a non-profit deciphering on where to start with digital marketing. Whether you are a novice or well established non-profit, it is always fitting to make improvements to virtually reach a growing sector of the entertainment industry. Yes, there is more that a non-profit can do to enhance its visibility and search engine optimization by just a click of a button or two, but in actuality most want to do it in the most cost effective and highly optimizable way possible. Using social sites, such as Twitter and Facebook have proven to be efficient and effective advertising tools too. Lazarus also encourages companies to “keep talking” about your 501c3. It will not only enhance your SEO, but also your writing skills. By doing this, consumers, sponsors, and your audience will get a full preview of what your non-profit is all about and how they can be apart of this project by donating of course.

Digital marketing is not only way to move your company up on the ladder, but also it is important for the mission of your company. When you discover new ways to market online, using E-mail, search engine optimization, and mobile and social media will drive traffic to your website and create a lasting impression on the hearts, mind, and pockets of sponsors and donors.
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Lazarus, Evan (n.d.). Marketing for Non-Profit 501c3 Organizations. Retrieved 6 May 2011 from http://www.lazbro.com/news/non-profits.html