With the advancement of digital technology, especially in the music industry, it makes it difficult for the individual artist to make their brand marketable. It takes a team of like minded individuals to make the record sales and increase profitability within that particular market.
A team, comprised of business minded people are necessary to change the atmosphere in the music arena. Every artist, leader, or businessman or woman did not make it to the top by themselves. They had a team in place to help build their brand in areas where they may have needed strengthening.
It is important to surround yourself with people that are going to help you write the vision, have a positive outlook on every situation, and those that can adapt and adjust at a moment's notice.
In the article How to build a Strong Music Team, Author and Marketing Coach of Campaign You Strategy Group Angela Carter gives three keys to building a strong team:
1. Recruit the Right People. "You must mobilize and recruit the right people for your street team for your marketing plans and promotional efforts to be successful."
2. Establish an Organized Structure. "A well-managed team provides more organization and structure. You should also provide training for your team that will help them do their work."
3. Motivate Your Members. "If you want a street team that will be excited to promote for you, who will work hard, who will be energized and motivated, you have to give them a mission. You should let your members know how their work supports a broader mission that you are trying to accomplish."
-Carter, Angela. (2010) How to Build a Strong Music Street Team to Promote Your Music. http://EzineArticles.com/?expert=Angela_M_Carter
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