While some entrepreneurs are struggling to stay ahead of the debilitating economic crises, others are remaining optimistic that the money is still out there and creating jobs instead. In the interview Garland explains that the business itself is dependent upon cooperation from large media companies, who are sometimes unwilling to fund small projects. Also, “It is very difficult for us to realize a vision that furthers the business. One that changes and improves upon the risks that they don’t want to take.” You may be wondering if this situation can be “fixed”. Indeed it can. According to Eric, there is “not an easy fix, maybe with a time machine.” If we “align the fundamentals in a group of new industries that constitute the music industry or entertainment industry, we are well on our way to fixing it.” When he says fixed, he is referring to correcting the issues that have plagued the entertainment industry when there was “a lot of dumb money” being spent. He concludes by saying that “In the last 5 years, the situation has almost entirely corrected just by virtue of the fact that when these businesses have declined from a revenue loss and layoffs, has resulted in a much leaner version in terms of infrastructure.”
References:
transmitNOW interview with Eric Garland from transmitNOW on Vimeo.
I like your entrepreneurial spirit! Those are some excellent questions to be considering when starting up a business of your own. It is crucial to remain optimistic, but also to remain careful in uncharted waters.
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