All entrepreneurs gradually reach the peak of their success with much hard work, a business mindset, and a spirit of perseverance and patience. After sitting down with TaJuanna Jones, a 25 year old graduate of Valdosta State University and American Intercontinental University (AIU), and also CEO of Carisma Designs, I found out just how hard one truly has to work to reach their desired level of success. I met Ms. Jones in 2006, when we worked together with Campus Activities Board (CAB) on VSU’s campus. Ever since I can remember she has always been creative, making bracelets, earrings, and necklaces for colleagues using a variety of beads, stones, and other materials. I asked Ms. Jones a series of questions pertaining to the jewelry line and her success as a project manager for the state of Georgia.
1. When did you realize that this was your calling? “In 2006. It started out as a small creative hobby, nothing for pay that I used to make gifts or trinkets for some of my Ls’s or sorors (she is a member of Delta Sigma Theta). I never expected this much success to come along with it.”
2. What led you to create jewelry above anything else? “It instills a sense of beauty, style, and grace to all who wear it. “My line uses a variety of colors, textures, and designs, one that fits every lifestyle.”
3. How has being a young entrepreneur affected you? “It’s all about balance. Yes, I am a product and project manager but in the midst of all of that I still find time to attend to my craft and master it without feeling bogged down. I still travel, attend business seminars, attend workshops, and conferences.”
4. What is the greatest pleasure you get from being a product manager and artistic director? “It’s not about me. It’s about my customers and satisfying them with the custom designs I create for them. If my present customers are happy I know there’s room for more satisfied customers. I love what I do and it shows through my creations.”
5. How does your products differ from any other mainstream line? “All of my products are custom made to fit the customer’s request. Each piece is handcrafted with no one piece being repeated.”
6. Do you feel that the line will advance to an international level? “I would like to eventually have the line reach that status, but the parameters are a little different from a national level. That is definitely in the works for the upcoming quarter.”
7. What can people expect from Carisma Designs? “Number one, they can expect to be different, be stylish, and unique. Carisma is not just about jewelry and accessories, it’s a mood.”
8. What advice do you have for other young people who aspire to be entrepreneurs? “Anything one puts their mind to, it is possible. Never lose sight of your goals or ambitions. Because the moment you do, that’s when you lose focus. Success does not happen overnight, so be patient but still continue to master your craft. Always remember to stay humble and grounded and build a solid foundation on that passion and a path to success will be made manifest.”
TaJuanna has participated in many conferences, workshops, and she also has a booth set up at Little 5 Points Boutique in Atlanta. You should check her out sometime or visit her website at www.esty.com.shop.Carismadesigns or on her Facebook page at www.facebook.com/my.CarismaDesigns. I really enjoyed sitting with T. Jones and discussing her line with her and I hope you all enjoy it as much as I did.
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