The Art of Being Human in a World of Music

Since January 2011 I have been interning with Alliance Artist Management, a company that manages classical ensembles. This company has a roster of approximately 20 groups that travel nationally and internationally sharing their talent with the world. Working closely with the Managing Partner, Rob Robbins I get to experience first hand what an Artist Manager truly entails. I witness him; four days a week as he negotiates, participate in conference calls, and ensures that his artists are getting the best out of the negotiation. In the very essence of all the witnessing, drafting correspondence and contracts, attending performances, and filing booking reports I have a better understand and deeper respect for the business of artist management. Mr. Robbins and his business partner have worked tirelessly on compiling press kits, repertoire, and setting up engagements for their artists. There is no secret in knowing how to successfully put a press kit, but the key in knowing what components are essential in building a successful company. Alliance Artist Management did not come about overnight, it took two genius minds to say, “Hey we have over 20 years of combined experience and with our extensive knowledge of the business we can make this work.” I admire the humble spirit and enterprising mindset of Mr. Robbins. He does not stop until he gets a YES. In closing, I want to examine a bit more closely. How would you respond if you were given the opportunity to manage a roster of 20 acclaimed classical ensembles? Would you, with all of your being make it your best effort to negotiate the best deal or would you let them walk blind and alone? I look at it like this, in this business you are dealing with human beings with emotions. So in order for one to successful make it in this business, they must learn from experience, and experience comes from learning to not only be the best, but also be the best at what you do. That is why Mr. Robbins is at the top of my list for successful music industry people. He may not be famous, but his gentle and businesslike spirit makes him seem he is.

www.allianceartistmanagement.com