Most recent grads are concerned with being able to secure a job in their field or as some would say “make” money. But without the knowledge and proper training, especially in the music industry, knowing how to effectively maneuver up is just only a possibility that will never manifest. As a recent grad, as of Thursday August 4th I would like to focus on digital distribution in music and the many channels used to distribute it. After I completed my Entertainment Media Publishing and Distribution and Digital Marketing courses I felt empowered, to say the least because I conquered another topic that I really was not interested in before. Both of these courses were packed full of information on the types distribution channels and companies. It also helped me realize how these channels would impact my market and business. Before going further with the channels or companies it is imperative that I research to find out which one will in fact best suit my company.
According to Nielsenwire, music sales are 1.6 percent in 2011, with digital music sales up 16.8 percent (nielsenwire.com). In this new age, consumers, especially those between the ages of 15 and 24 prefer to purchase music via iTunes or any other digital source, such as Amazon MP3. Digital music is growing despite the gloom of the economy. For some reason, people always find safety in music. What can I say? It makes the world go round just as money. Looking further into the future, I would like to explore the possibilities of being a digital music distributor, catering to the classical music world. In the meantime, I will work on securing a “dream” job and constantly mastering my first loves, signing and playing the piano. With the education from Full Sail University I know that I can take the knowledge and skills learned and make an impact on any industry. Thank you Father for giving me the opportunity to expand my education and make a difference.
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(May 31, 2011). Cue the Music: Driven by Digital, Music Sales up in 2011 retrieved on July 31, 2011 from http://blog.nielsen.com/nielsenwire/consumer/cue-the-music-driven-by-digital-music-sales-up-in-2011/
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